Know your customer and where they spend their time.
These are generally short videos that can be posted on social media outlets to inform, entertain or nudge someone into your sales funnel or just keeping your company relevant in their mind. These videos can vary greatly depending on your company's business model. Knowing which platforms are home to your constituents is a big part of this strategy, though none of the major platforms are exclusive to any one demographic, there are platforms that do seem to appeal to certain age ranges than others.
Attract attention with shareable content.
Designed for easy viewing on all devices.
Encourage comments, likes, and shares.